In the world of affiliate marketing, conversions are king! Here at ConvertingTeam, we want you to make as much as possible. That’s why we’ve made a list of 4 easy steps that are guaranteed to give you the boost you need. Enjoy!
1. Precision Targeting
If you cast your net too wide, then you are only going to be landing little fish in a big, big pond. However, if you want to really start landing the big, then you need to target them with expert precision.
Just like in fishing, certain bait attracts certain types and therefore defining your audience and knowing what they want/need is the key to being successful. If you can cater to very specific tastes, then you’ll find that you reel in much higher quality leads who are more likely to convert.
2. Wake Your Audience Up with Fresh Copy
Copy is one of the most important, if not the most important tools in your arsenal. After all, it’s copy that convinces people whether or not a product is worth buying.
If you are using material which people have seen time and time again, then don’t expect it to draw too much attention. However, if you keep it fresh and interesting, you’ll have people coming back for more. For more information on generating great copy, check out the articles below:
Subconscious Advertising: How to have your campaigns seen when no-one is looking
Crafting Your Campaigns: A guide to writing techniques that sell!
5 Mistakes to avoid in your marketing copy
3. Social Media
Social media gives you direct access to customers and it would be absolutely insane not to use it. Not only do most platforms enable you to reach out to your target audience directly, they also enable you to create profiles of your demographic and target them with pinpoint accuracy. For more information on this, check out: What data actually gets stored from your social media account?
4. Utilize People’s Fear of Missing Out!
Urgency is a great way to get people to buy things. People hate missing out, and if they think that they have stumbled across an opportunity which is too good not to go for then the chances are they will act on impulse.
If you are building a brand, then discounts can work, but they aren’t always the best choice. However, if you a building regular campaigns and want to draw attention to them quickly, then strong CTAs, temporary discounts and time/stock-limited offers can work really well. For more information on how to target your customers’ psyche, check out: 5 Psychological Tips for Targeting Consumer Conscience.