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The Affiliate Cookbook

781 words · Reading time: 4 minutes
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Want to know how to cook up a campaign that will have visitors eating out of the palm of your hand? In this article we’ll show you how to cater to discerning taste buds and walk away with a bigger piece of the pie. That’s right, you really can have your cake and eat it! Bon Appetit.

As the beloved, eccentric Franco-American television chef Julia Child once said:

“You learn to cook so that you don’t have to be a slave to recipes. You get what’s in season and you know what to do with it.”

For Child, recipes were there as a rough guide rather than something which should be followed to the letter. This is also true for your affiliate campaigns. Tastes change and products are seasonal. If the recipe you’re using to head your campaigns is outdated, then it could be costing you money. The importance, as Child says, is not following a recipe, but learning how to cook. In the affiliate world, this means knowing your ingredients and tools and how to use them.

Don’t be afraid to experiment

There are no hard and fast rules that will make a campaign successful, but trial and error will enable you to better estimate the chances of success. Sometimes you might over-season your ads and add unnecessary garnishes which distract potential buyers away from your adverts. One of the ways to avoid losing people in this way is to put yourself in their position.

Imagine you are in a restaurant. What are the main things you’d look for and expect?

  • A straightforward menu
  • Fast service
  • Reasonable prices
  • Good presentation
  • Quality Food and Drink

Try to treat visitors to your pages as guests and be as accommodating as you can, while ensuring that you cater your ads to your chosen demographic. Would you expect to find ketchup bottles on the table in a 5* restaurant? No, in much the same way that you wouldn’t expect to find oysters on the menu in McDonald’s.

Utilize your ingredients to suit the tastes you are catering to. If your audience likes bling, give them bling, if they want a simple solution, give them a simple solution.

There are many ways in which to do this but we can take the example of a blog. The idea of blogs are that they enable the writer to share their ideas with like-minded people. This means putting yourself in the shoes of a like-minded person. Here are two examples of blog writing styles:


You have to try these!!!

OMG, you have to try this amazing recipe I just discovered for making awesome pancakes! Seriously, these were the best damn pancakes I’ve ever tried and I’ve tried a lot of pancakes. Take a look:

Check 'em out!

They look amazing right? If you want the recipe, make sure to check the link at the bottom of the page. They’re super easy to make.


Bon Voyage

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“I visited Paris with my husband last month and we discovered this lovely little patisserie in Montmartre. The atmosphere was positively charming and about as quintessentially French as it’s possible to get. The menu was filled with all of the regional delicacies. My husband tried several petit fours while I opted for a traditional crepes suzette. I have to say, it was the best I have ever tasted. It was so good that I couldn’t leave without asking for the recipe, which I have posted in the link below.”

It is an absolute must for any French connoisseur with a sweet tooth.


Here you can see how the same product can be targeted at two entirely different demographics, just by changing the way in which the piece is written.

By providing engaging content in this way, you will be able to improve your SEO and grow a loyal customer base. What’s more, if you make the content interesting enough, others will want to share it. This is one of the ways in which you can gear your business up to start driving organic traffic.

Even if you aren’t using a platform to gain followers, the same rule can still apply to short-term campaigns. Just be sure to split test to find the sweet spot.

Remember, there is no exact recipe for success and the only way to become a successful affiliate is to keep track of your campaigns and alter them accordingly. It’s not an easy task and it can take years to master, but once you know how to select ingredients according to taste and season, you will have customers racing to get their fill.

For more information on how to track your campaigns more effectively, check out our Brief Guide to Tracking Systems.

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