Since the beginning of 2022, India has been steadily breaking into the top GEOs for gaming. Today, let’s talk about the important nuances of the region that can help you maximise revenue from your advertising campaigns. Let’s dive into the fast-paced world of Indian gaming offers. 

India Facts and Figures

To refresh the data a bit for developing partner strategies and RC launches, let’s take a brief look at the latest statistics for India.

• 1.4 billion population by 2022.
• 13 million people account for the annual increase.
• 52% of the population is male.
• 29 is the average age of India’s residents.
• 47% of residents have access to the Internet.
• 658 million Indians are online every day.
• 467 million use social media.
• 329.7 million of them sit on Facebook.
• 467 million like to watch YouTube.

Indians also spend time on Instagram (16.4%), LinkedIn (5.9%), Snapchat (9%) and Twitter (1.7%). Mobile Internet speeds here are rather slow (around 15 Mbps), although locals actively use it to get online. At the same time, landline connection speeds reach 48 Mbps. The majority of Indians prefer Android (320 million FB users), with at least 13 million Indian users accessing FB from iOS. Most of the CAs live in cities with a population of millions. There are 46 of them in India, the largest of which are Mumbai, Delhi, Bangalore, Chennai and Kolkata. 

How are you used to paying for your purchases in India? The main payment system is the US UPI (Unified Payments Interface). Also popular here are PayOp, Cashfree, CCAvenue, Instamojo, bank cards (VISA) and transfers. Cryptocurrencies include Bitcoin, Litecoin and Ripple. 

So how hot is online gaming in India? According to fresh Statista data as of April 2022, 66% of Indian users are avid players. By and large, India acts as one of the largest (if not the largest) source of gaming traffic for providers.

 Ask a Converting Team manager for unique gaming offers today.

Preparing colourful creations

India is a vibrant country, home to a fifth of the planet. All walks of life can be found here. Many locals do not speak Hindi, as the country is very multicultural and multilingual. There are a total of 21 official languages in India.

That said, Indians are intent on gaming. Their passion for gaming is only comparable to their religion, so the old-timers strongly advise against running advertisements during the holidays.

The locals have a strong passion for the national film industry, honouring their stars and keeping a close eye on their lives. If you can use famous Indian personalities in your creations, fine. However, the classics with flashy girls and gaming trappings are also great. 

Regarding language, we have already mentioned that many Indians, especially those who are well-educated and those with decent incomes, speak more English. That said, they are still Indians. Conclusion - the ideal creative for casino offers is a motley Indian colouring with English text. Use the colours of the flag and the style of Bollywood to win the attention of locals.

To summarise

The gaming industry in India is worth an estimated $2.8 billion this year. Indians are avid gamers, with many locals being able to afford to make deposits without compromising their wallets. Total poverty in India is more of a myth. Yes, there is a huge layer of poverty, but there is also a huge layer of solvent educated young people under 30, which is the main target audience for promoting gaming offers in this GEO.

When preparing your creatives, don’t be afraid to go overboard with colour. Locals value their culture and use English extensively. You can easily adapt creatives from successful European campaigns with an Indian flavour. Recall that pouring gaming traffic is easy with the functional TG-bot from Converting Team. Our bot allows you to add up to 50 Facebook and TIkTok accounts, as well as quickly receive and process traffic.

Ready to cast on unique offers in India? Email our managers now and get free access to cool gaming earning tools!