TikTok is growing fast, and with more users comes more opportunity. In this article, we’ll show you some of the best practices to maximise engagement and conversions.
TikTok is becoming a great platform for marketers and it’s important to know when to reach out to people.
If you’re looking to get started on the platform, it’s important to know that while it shares many similarities with other social media platforms, it’s its own beast and comes with new challenges. Therefore, you’ll need to treat it independently and build up your own unique TikTok strategy.
Best times to post on TikTok
Friday, Saturday and Sunday are usually the best days to post on TikTok, while the best times are 6-9PM.
Creatives
Creatives need to be original if they are going to work on TikTok. If you’re running ads, then to see the best results, you’ll need to use real people selling real products. Simple slideshows aren’t effective and the more energy and effort you put into your videos the better the results will be.
To get inspiration for creatives on TikTok, be sure to actually use the platform and follow people. You’ll get a feel for just how diverse your video angles can be!
To help you get started here’s a creative checklist straight from TikTok:
- Aim for diverse creatives. Try not to add multiple of the same or very similar creatives.
- Update your creative at least every 7 days to keep your creatives fresh.
- When adding new creatives, add them to an existing ad group to extend its lifetime.
- If you have at least 10 ad creatives, try using Automated Creative Optimization.
- Make sure your creatives meet our video ad specifications and image ad specifications.
Keep up with Trends
Finding out what’s trending is the fastest and easiest way to discover what’s working. Try to find out which hashtags, sounds and videos are going viral and use them to your advantage.
As always, don’t copy or steal, but if you find a trending video that fits your style and that you can imitate, then there’s a good shot you’ll have success.
There’s a trend a minute on TikTok so you’ll have no shortage of inspiration. Just search and find what works for you.
Note that not all music can be used when advertising, therefore, if the video you are trying to imitate relies heavily on a famous song, you probably won’t get it approved. In this case, you can either try to swap out the song, or find viral videos that don’t rely heavily on a specific song.
Observational Humour
Observational humour can be incredibly effective in marketing, but it isn’t always easy to achieve. However, if you can, then attempt to utilise it, because it will help you to understand your product better and, if you get it right, you can generate incredible viral content.
Observational humour requires finding humour in something otherwise ordinary. It often revolves around taking a closer look at why we, as humans, do certain things and then taking them out of context and examining them.
For example, the idea of getting up and going to work every day seems normal and mundane, but if you translate those actions onto an animal, then they seem silly and futile. A chicken doesn’t have to worry about taxes, and dogs don’t need to spend 10 minutes de-icing the car before they can drive to the office.
If you can decontextualise your product or service, and pinpoint exactly what it is that it does, then you can use those functions to generate humour, whilst still ensuring that the product is at the core of your advert.
TikTok is Growing and Adapting
Remember, the early bird catches the worm, and while Tiktok is still relatively new, it’s really gained pace in the past couple of years. Tiktok now has an ads manager to rival its competitors, and if you want to find real success, there’s no time like the present.