InMobi is a mobile-first company offering traffic from mobile applications. They reach over 1.6 billion mobile users worldwide and can help you to scale mobile campaigns anywhere in the world.
Basic Info
Website: https://www.inmobi.com/
Types of Traffic:
Pricing Method: CPI (Cost Per Install)
Payment Options: Pre and Post
Minimum Deposit: $500-$1000
GEOs: All GEOs supported
Adult: No
Tracking Options: Yes
Targeting Options: Yes
Account Manager: Account managers are available
Requirements for Affiliates:
- Landing pages must be on app/play stores.
- Minimum ad spend $500-$1000
Additional Information:
Facebook: https://www.facebook.com/inmobi/
Overview: https://www.inmobi.com/pulse
InMobi is a large mobile-based traffic network based in India.
InMobi offer 6 service options:
Pulse - Market Research,
CDP - Customer Data Platform
InApp - Advertising
ConnectX - Customer Satisfaction Optimisation
Exchange - Campaign Scaling
Mediation Platform - Mobile Header Bidding,
Pulse - Market Research
Pulse allows you to create customer surveys using a simple drag and drop editor to get more detailed insights into your target audience.You can accurately target your surveys at your audience using their location, demographic, device, behaviour, personas and more. Once your data is ready, InMobi will provide you with detailed insights and reports.
Features:
- Product Testing: Get insights into what people think about your product using detailed customer surveys.
- Brand Tracking: Discover how your brand is doing alongside your competitors.
- Shopper Research: Find out more about how and why your customers buy.
- Creative Testing: Not sure if people will understand your company slogan? Find out by asking them.
- Campaign Effectiveness: Discover how effective previous campaigns have been and whether or not people remember them.
Pricing
InMobi offers two package options: Standard and Enterprise
The standard option starts from $200 per survey. Enterprise is InMobi’s custom service and is evaluated based on your needs
For more information about pricing, click here
CDP - Customer Data Platform
InMobi’s Customer Data Platform enables you to do more with your customer data.
They provide a single platform where you can organise all of your first-party customer information and get detailed insights into locations, device IDs, transactions, visits etc.
Features:
- Unified Customer Insight: Create an overview of your average customer as they go through your funnel.
- Combined Data: InMobi enables you to combine first, second and third-party data for an enriched overview of your customer base.
- Customer Segments: Combine your customer data with additional sources including e-commerce insights, telco data and InMobi’s own network data to create unique segments for audience extension, media buying and customer insights.
- Campaign Activation: Engage with consumers using multiple media channels using InMobi’s advertising and marketing clouds.
- Increase ROI: Use InMobi’s algorithms to learn from customer engagement and patterns to choose the channel that will work for you.
In-App Advertising
InMobi provides a range of solutions to help with in-app advertising.
They offer a large selection of customisable ad formats for rich media, video and native ads. These allow you to create a balance between UX and revenue, so you don’t put people off the apps being monetised.
ConnectX - Customer Satisfaction Optimisation
InMobi’s ConnectX enables you to track your customers’ movements throughout your funnel to see exactly where you can optimise.
Features:
- Customer Journey Mapping: Get detailed insights into your customer’s movements from touchpoints on web and mobile.
- Emotion Capture: See how customers are reacting emotionally to your products using insights from their engagement.
- Role-Based Actions: Automate workflows to engage with customers better by sending customised messages, POS surprises and more, based on predictive NPS and Customer Delight Sores.
- Brand Ambassador Schemes: Grow your business using customer experience by increasing their lifetime value.
Exchange - Campaign Scaling
Features:
- Access to InMobi’s 1.6 billion+ mobile users worldwide, providing global scale to grow your business.
- High-Tech Bidding on InMobi Exchange with 75+ data points sourced from InMobi’s SDK and high-fidelity third-party data sources.
- In-App Video Experiences.Get higher engagement with one of the world’s largest premium, programmatic in-app video inventories.
Mediation Platform - Mobile Header Bidding
Features:
- Maximize your advertising revenue using InMobi’s unified auction across multiple demand sources. Powered by AerServ, you’ll have access to the best header bidding to mobile apps.
- Take back control thanks to deep reporting from behind-the-scenes auction mechanics.
- Access to 200+ DSPs and 5,000+ programmatic buyersfrom top brands from around the world.
- Comprehensive ad formats including video, native, playable, rich media and interstitials.