Once you decide which offer you want to promote, the next thing you’ll need to do is choose the geos you want to target, but which ones should you pick? Here’s a quick guide to selecting the right geos for your campaigns.
Targeting the right geos is essential if you want to maximise your conversions. Not only will it determine the potential volumes you’ll sell but it will also enable you to target your demographic more accurately. However, when targeting geos, it’s essential to learn a little bit about them beforehand to ensure that you are getting it right. That’s why we’ve put together this handy guide, to give you all the information you need to make the right choices.
There are three geo tiers, ranging from most developed to least and, depending on which tier your geo is in, will determine how much it will cost you to test run your campaign.
Tier 1
If you have a well-designed campaign and previous marketing experience, then you can try targeting tier 1 geos. Tier 1 contains the world’s most developed countries, meaning that the majority of people have access to the internet and usually have several different devices. They also have access to online payment systems and will be better able to pay via different methods. However, with all of this exposure to online content, tier 1 residents are far more tech-savvy and, as a result, will be far less likely to make purchases if the site or campaign has problems, e.g. broken backlinks, overly aggressive marketing tactics etc.
Tier 1 countries include:
- The United Kingdom
- The United States
- NewZealand
- Australia
- Canada
Pros:
- Targeting tier 1 geos can be very lucrative as people generally have more money to spend.
- You can create a recognisable brand and build brand loyalty which can and will be shared on social media, so tier one is great for long-term campaigns.
Cons
- People in tier 1 are less susceptible to marketing tricks.
- Testing your campaign out in tier 1 can be very expensive and sometimes if your campaign doesn’t work out, you can end up making less than you paid out for testing.
Tier 2
Most of the world’s countries are in Tier 2. Tier 2 consists of countries which are developed but whose citizens have much lower incomes than those in Tier 1. Most of the people in Tier 2 also have access to mobile phones and the internet and will be able to make online payments.
Tier 2 countries include:
- Brazil
- Mexico
- Colombia
- Greece
- Romania
Pros
- Tier 2 is great for less experienced affiliates.
- It is cheaper to test your campaign in tier 2 than in Tier 1.
- Less exposure to marketing campaigns meaning people are more susceptible to sales tactics.
Cons
- People have less money to spend, meaning that more expensive products will not do as well as in Tier 1.
Tier 3
Tier 3 is made up of underdeveloped and developing countries, mostly in the third world. A lot of people in these geos have far smaller incomes, little to no internet or mobile access, and will not be able to provide online payment. However, it is far cheaper to run a campaign in Tier 3, and it can be a great place to for beginners to test their first campaign.
Countries in the Tier 3 include:
- Indonesia
- Argentina
- Thailand
- Morocco
- India
Pros
- By far the cheapest tier to run a campaign.
- Tier 3 countries are far more densely populated, and as a result, there is a large target audience.
- More room to scale your campaign in larger geos.
- People are less susceptible to advertising and sales tactics.
- Great for beginners.
Cons
- Fewer people have access to the internet, and many people in the geo will not have the chance to even see your campaign.
- Lower wages means that you won’t be able to sell expensive goods or services and the majority will be less likely to convert.
Targeting individuals in the second and third tiers is extremely beneficial for an affiliate marketer who has less money to test out their campaign. Nevertheless, it is important to consider the size of the geo as well. There is much more room to scale in a geo when ith a higher population.