Having a good relationship with your affiliate manager benefits both sides. Here are some tips on building a rapport so that you can work together more effectively.
One of the keys to getting to know your affiliate manager better is to make sure you know exactly what their role is.
Affiliate managers are awesome, but unfortunately, they don’t have superpowers. In order to help you as best they can, they need you to provide them with detailed information, clearly and efficiently.
It is your affiliate managers job to ensure that you are given the relevant offers and information you need to be successful. However, to do this, they need to know exactly what type of campaigns you are running, so they can match the offers they give you, to the traffic sources you are running them on.
Your affiliate manager can even send you information about upcoming conferences you should attend and run contests to help motivate you towards bigger and better targets.
Play by the Rules
Affiliate managers are the ones who will check to make sure that you are playing by the rules. This is one of the most important parts of their jobs, as affiliates who aim to cheat the system can ultimately get the network in trouble. This can lead to losses of business from advertisers and subsequently losses for other affiliates in the network. Plus, if they discover fraudulent activity, then they hold the right to withhold payments. In short, everyone loses.
One of the best ways to get along with your affiliate manager is to read the Terms and Conditions of the network carefully.
Don’t let this put you off, after all, every game has its rules and affiliate marketing is no different.
Affiliate managers really just want to ensure that you are making the most out of your business, which is why it’s so important to develop a strong relationship from the start.
Hit the Ground Running
In some cases, you are going to be assigned an affiliate manager from the moment you sign up. However, this doesn’t mean that you should expect a welcoming party.
The chances are you won’t be on their radar when you first sign up. This is because affiliate managers often have hundreds of people assigned to them, and the ones they focus on are the ones which bring them the most money. Don’t take this personally, owing to the number of affiliates who sign up and then never earn a penny, it’s a case of practicality over personality. However, you can try putting yourself one step ahead of the game by being proactive.
When you join your affiliate network you should be introduced to your affiliate manager via your chosen channel of communication. If they don’t write to you to begin with then write to them. Nothing fancy, just a few words of introduction to let them know who you are and the name of your website.
Input and Advice
Once you have been successful in gaining the notice of your affiliate manager, you’re going to want to strengthen the relationship. Remember: your affiliate manager is on your side, and they want to see you bringing in money just as much as you do. One good way to forge a better relationship is to occasionally get their advice.
If you aren’t sure whether or not your campaign is compliant, then check with your affiliate manager. Some verticals even require you to submit all of your materials for approval before you start sending traffic.
Affiliate managers know what they’re talking about, and they understand what makes a good clean campaign. Therefore, you should always consider checking with them if there is anything you’re unsure of. Likewise, if you find a problem with on the network’s side, e.g. a broken link, spelling mistakes on landing pages etc. don’t be afraid to tell your affiliate manager. They’ll appreciate it!
Ensuring that you have a responsible and clean approach can help you build up a better relationship with your affiliate manager and they will be willing to work more closely with you if they see that you are working to improve. You’ll quickly show that you care enough to listen and get things right and will leave both parties with a sense of satisfaction and hopefully steady profits.
Be Patient
One of the worst things you can do as a new affiliate marketer is spam your affiliate manager for advice. That isn’t what they are there for. In the world of affiliate marketing, you need to learn by doing. Sometimes you’ll win, sometimes you’ll lose, but no one else is going to be able to learn those lessons for you.
You need to know what you want and what you need to make your campaigns a success. Once you know that, you can work with your affiliate manager to make it happen.
Remember, the world of affiliate marketing is dog-eat-dog, and it’s always a good idea to have people who know what they’re doing, on your side.
ConvertingTeam can provide you with just that. We will provide you with top offers and expert guidance to ensure that you can maximise your conversions.
For more information on how we operate and how you can become a member of our growing network of affiliates Click Here .