Where should you look for quality, top tier gaming traffic? We recommend New Zealand - one of the hot countries for driving traffic to gaming offers! In today’s piece: an overview of GEOs, traffic patterns and sources, top offers from Converting Team.

NZ: a brief overview of GEO

New Zealand is home to around 5.1 million people (World Population Review estimates in 2022). The island nation is a vibrant home to many middle class families, with all the attributes that you’d want: a cash rich gaming public that can spend without worrying about income. The average Kiwi earns a modest estimate of 3,100 EUR a month. Researchers, doctors and IT specialists earn much more - 11-12 thousand EUR monthly. 

Internet access is available to almost everyone, with 94% of the country’s population online. The population is relatively young and experienced, with the average New Zealander aged 34-35. There is a roughly equal share of men and women (women outnumber women by just 0.9%). 

People use both Android and iOS. Locals pay in New Zealand dollars at an exchange rate of 1 NZD = 0.63 USD. New Zealanders prefer the market giants PayPal, American Express, Mastercard and Visa. 

Creatives and traffic sources

As is common in former British colonies, English is the main language. Although the state is in Polynesia, the local language is Maori which is spoken by a large minority of the population. Creatives can safely be used in English and adapted from UK advertising campaigns. 

There is little in the way of audience preference: like Europeans, New Zealanders actively click on freespins, bonuses, and the promise of high winnings. Images and videos of game mechanics and pretty girls also work well in creatives. Blatantly poppy schemes and overly aggressive news style stories will be seen as a joke and cause a lot of complaints about fraud.

Facebook is the top traffic source with more than 3.5 million active users from New Zealand. According to Meta, Facebook’s advertising reach in New Zealand was equivalent to 62.5% of the total population in early 2022. TikTok had 1.46 million users aged 18 and over from NZ.

Popunder is also a good source, as it is easier and comparatively cheaper to get traffic here. However, Facebook traffic has definite advantages: the costs are more than repaid when the advertising campaign is successfully set up.

Gaming in NZ

Catching New Zealanders in the net should be done in the mornings and evenings on weekdays, when young people are commuting to/from work and want as much distraction from their immediate problems as possible. The ideal times to promote, according to the local time zone are:

• morning 9:00 - 11:30 a.m;
• “After work” evening 17:00 - 18:00;
• evening 8:00 p.m. to 11:00 p.m.

We don’t recommend wasting time and test budgets on desktop traffic. We focus mainly on Android users and mobile traffic. Prelanders should include interactivity, e.g. spinning wheels or other playable graphics. Show real emotions and real cash. Of course, take into account all the limitations of advertising policy and advertising. For more information, please contact your personal affiliate manager.

The Bottom Line

New Zealand is a good source of traffic for online gaming. Here you can catch relatively low advertising rates at Tier 2 levels, while still making great money on high payouts from unique CT offers. Target mobile traffic from social networks and boost your revenue in the gaming vertical.

Ready to cast on unique gaming offers? Email Converting Team now!