Let’s start with an interesting fact - 50% of all new connections to the US energy system in the first half of 2022 come from home solar panels. And what about the fastest-growing profession in the US market? It’s not hard to guess - it’s a solar panel installer. 

Need more convincing? All we want to say is that the field of home energy efficiency is very profitable at the minute. You can find unique offers on our platform! 

Success in savings: creatives for leadgen on the US

Alternative energy sources are already a hot topic in America and have been for several years. It has been given a huge new boost by the current global crisis, when non-renewable energy continues to get more expensive. Let’s revisit some attractive figures for the environmentally conscious inhabitants of the planet.

• Installing a 5kW home solar plant (that’s about 20 solar panels) can charge a smartphone about 1 million times.
• All solar power in America today saves 131 million acres of forest in 1 year (there are approximately 4,047 m2 in 1 acre).
• The solar power industry employs around 250,000 Americans.

All these facts are sure to move the conscientious citizenry. But what does the real motivation look like? American agencies and the experience of many European partners have helped to clarify that the main “religion” of most US residents is money after all. Show how much money you can save and then feel free to close the deal (get the conversions). 

So, we’ve come to the point where the top creative for promoting leadgen solar home installation offers is excitement about utility bills! High utility bills are the pain of a large target audience of such offers in the US. They should be emphasised in advertising campaigns (although it is important to mention sustainability in the creative as well, because people like to think that they are not just doing something for the money). 

Setting up a leadgen campaign on FB

The good news is that Facebook responds well to advertising leadgen offers in the direction of home improvement. There will be no problems with moderation and banning of accounts, which really saves partners a lot of time, money and nerves. Of course, split-testing is not out of the question. However, it is likely that your advertising budget here will be distributed far more favourably than in the promotional offers of other verticals.

Let’s talk a little bit about targeting audiences in a leadgen-based RC for home improvement in the USA. A few tip-offs:

• Choose a solvent, mature audience of 38-60 years old;
• in the status indicate married/married Mr and Mrs;
• indicate that we are interested in parents (families with children);
• under “finance” note 25-50% of the highest in the region.

For great marksmanship, we also suggest using interests. In this section we note of course solar energy, but also what families like to spend their utility bill on. For example, HGTV. A few non-obvious interests can also be found in the screenshot below.

For a better choice of region for a specific offer, it is better to get advice from an affiliate manager. Don’t be afraid to ask questions to get even more profits from your launches.

To summarise

Running leadgen in the US is profitable, convenient and much easier compared to other verticals. The hottest trend right now is home improvement. That is, everything that has to do with improving the energy efficiency of homes and saving resources and money. This includes unique home station and window installation offers. 

In America, houses are usually affordable only to fairly mature families (38 years and older) with children. They should be the ones to bet on when setting up the RC. Among the creatives, images with the shock of exorbitant figures in the utility bill are advantageous.

Write to our manager today and get great deals and professional advice on maximizing your profits!